{"id":468,"date":"2024-10-09T15:27:11","date_gmt":"2024-10-09T15:27:11","guid":{"rendered":"https:\/\/friendsofglass.com\/hr\/ukljucite-se\/kampanje\/"},"modified":"2025-12-02T20:56:37","modified_gmt":"2025-12-02T20:56:37","slug":"budi-junak-recikliraj-staklo","status":"publish","type":"campaigns","link":"https:\/\/friendsofglass.com\/hr\/ukljucite-se\/kampanje\/budi-junak-recikliraj-staklo","title":{"rendered":"Budi junak – recikliraj staklo!"},"content":{"rendered":"\r\n
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Od listopada 2024. do o\u017eujka 2025. stanovnici hrvatskoga grada Koprivnice susretali su se na svojim telefonima i ra\u010dunalima sa superjunacima \u2013 i jednostavnom porukom: uz recikliranje stakla, svatko mo\u017ee biti junak koji spa\u0161ava na\u0161u prirodu.<\/em><\/p>\n

Pilot-projekt Digital recycling okupio je proizvo\u0111a\u010da staklene ambala\u017ee Vetropack Stra\u017eu d.d., Europsku federaciju proizvo\u0111a\u010da staklene ambala\u017ee (FEVE), prehrambenu tvrtku Podravka d.d. i komunalno poduze\u0107e Komunalac Koprivnica s jasnim ciljem: potaknuti gra\u0111ane da recikliraju vi\u0161e stakla i pokazati da i mali koraci mogu imati velik utjecaj.<\/p>\n

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I ti mo\u017ee\u0161 biti junak \u2013 redovito odla\u017ei svoje prazne staklenke u spremnik za staklo.<\/p>\n<\/blockquote>\n\n\n\r\n

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Za\u0161to kampanja u Koprivnici?<\/h2>\n

Stopa prikupljanja stakla u Hrvatskoj iznosi oko 58 %, znatno ispod europskog prosjeka od 81 %, a sama Koprivnica u 2022. prikupila je samo 4,52 kilograma stakla po stanovniku. Taj nam se jaz u\u010dinio manje kao statistika, a vi\u0161e kao poziv: mo\u017ee li pa\u017eljivo osmi\u0161ljena digitalna kampanja pokrenuti stanovnike Koprivnice da recikliraju vi\u0161e i bolje?
\nSpojili smo istra\u017eivanje pona\u0161anja, digitalnu kampanju utemeljenu na generativnoj umjetnoj inteligenciji te sustavno pra\u0107enje koli\u010dina prikupljenog stakla kako bismo istra\u017eili ulogu digitalne komunikacije u pove\u0107anju stope odvajanja staklene ambala\u017ee.<\/p>\n\r\n <\/div>\r\n<\/div>\n\n\r\n

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Kampanja je krenula od pitanja \u0161to ljude sprje\u010dava da vi\u0161e recikliraju?<\/h2>\n

Projekt je zapo\u010deo anketom o psiholo\u0161kim i logisti\u010dkim preprekama za recikliranje stakla. Iako ve\u0107ina stanovnika zna da je staklo beskona\u010dno reciklabilno, mnogi vjeruju da je postupak odlaganja dugotrajan te da su spremnici za staklo predaleko. Mnogi vjeruju da staklo mora biti savr\u0161eno oprano ili da se poklopci uvijek moraju ukloniti. Drugi pak smatraju da su spremnici predaleko ili da je odlaganje ambala\u017ee jednostavno prekomplicirano.<\/p>\n

Prvi zadatak bio je osna\u017eiti gra\u0111ane i smanjiti do\u017eivljaj \u201cnapornosti\u201d recikliranja stakla.<\/p>\n

Na temelju odgovora ankete oblikovana je kampanja u sklopu koje su inspirativne osobe i lik superjunakinje sa staklenkom u ruci podsje\u0107ali gra\u0111ane da je recikliranje jednostavan i vrijedan na\u010din kako postati junak i pomo\u0107i na\u0161em planetu. Ciljanim oglasima na dru\u0161tvenim mre\u017eama dosegli smo tisu\u0107e ku\u0107anstava u Koprivnici.<\/p>\n\r\n <\/div>\r\n<\/div>\n\n\r\n

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\u0160to je kampanja postigla \u2013 i \u0161to smo nau\u010dili?<\/h2>\n

Rezultati druge ankete, provedene nakon kampanje, bili su ohrabruju\u0107i. Gra\u0111ani su postali svjesniji kako pravilno reciklirati, a mnogi su izjavili i da sada recikliraju redovitije. Vidljiv je pozitivan pomak u navikama recikliranja, ja\u010dem osje\u0107aju osobnog doprinosa i boljem razumijevanju okoli\u0161ne vrijednosti stakla \u2013 uz istodobno ja\u010danje postoje\u0107eg rasta koli\u010dina prikupljenog stakla.<\/p>\n

Kampanja se posebno pokazala u\u010dinkovitom me\u0111u onima koji ve\u0107 barem povremeno recikliraju \u2013 poma\u017eu\u0107i im da naprave korak vi\u0161e.<\/p>\n

Naravno, izazovi ostaju. Dio gra\u0111ana koji ne reciklira staklo pokazao je najmanje pozitivne pomake, a infrastruktura \u2013 poput udaljenosti spremnika \u2013 i dalje se do\u017eivljava kao prepreka. No upravo su ti izazovi donijeli vrijedne lekcije:<\/p>\n

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  1. \u017delimo li da gra\u0111ani vi\u0161e i bolje recikliraju, moraju imati na raspolaganju\u00a0 infrastrukturu koja \u0107e im to olak\u0161ati.<\/strong><\/li>\n
  2. Potrebni su novi na\u010dini\u00a0 kako motivirati i potaknuti gra\u0111ane koji ne recikliraju.<\/strong><\/li>\n<\/ol>\n

    Zaklju\u010dak je jednostavan: biti junak ne zna\u010di samo ostvarivati velika postignu\u0107a, nego i male, svakodnevne odluke. Recikliranje stakla jedna je od njih \u2013 a svakom staklenkom ili bocom odlo\u017eenom na pravo mjesto gradimo sna\u017enije zajednice i zdraviji planet.<\/p>\n\r\n <\/div>\r\n<\/div>\n\n \r\n

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    Za\u0161to je recikliranje stakla tako va\u017eno?<\/h3>\r\n

    Recikliranje ne zahtijeva supermo\u0107, ali ima va\u017enu ulogu u o\u010duvanju planeta, brizi za na\u0161e zajednice i osiguravanju \u010disto\u0107e na\u0161ih gradova. Kada je rije\u010d o recikliranju stakla, prednosti su beskrajne. Jesi li znali, primjerice, da se staklene boce mogu nebrojeno puta reciklirati u zatvorenom sustavu? I nakon \u0161to se recikliraju, staklenke postaju glavna sirovina potrebna za izradu novih staklenih spremnika. \u0160to vi\u0161e stakla recikliramo, to vi\u0161e resursa \u0161tedimo u proizvodnji novih boca. Otkrijte neke od razloga za\u0161to je recikliranje stakla toliko va\u017eno.<\/p>\r\n

    \r\n Kako reciklirati staklo\n \n<\/svg><\/a>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    I ti mo\u017ee\u0161 biti junak \u2013 redovito odla\u017ei svoje prazne staklenke u spremnik za staklo.<\/p>\n","protected":false},"author":13,"featured_media":478,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-468","campaigns","type-campaigns","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBudi junak - recikliraj staklo! - Friends of Glass HR<\/title>\n<meta name=\"description\" content=\"I ti mo\u017ee\u0161 biti junak \u2013 redovito odla\u017ei svoje prazne staklenke u spremnik za staklo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/friendsofglass.com\/hr\/ukljucite-se\/kampanje\/budi-junak-recikliraj-staklo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Budi junak - recikliraj staklo! 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