{"id":335,"date":"2024-07-17T14:26:25","date_gmt":"2024-07-17T14:26:25","guid":{"rendered":"https:\/\/friendsofglass.com\/it\/?post_type=campaigns&#038;p=335"},"modified":"2024-10-11T12:55:28","modified_gmt":"2024-10-11T12:55:28","slug":"la-bottiglia-canterina","status":"publish","type":"campaigns","link":"https:\/\/friendsofglass.com\/it\/agisci\/campagne\/la-bottiglia-canterina","title":{"rendered":"Le bottiglie di vetro &#8220;cantano&#8221; e ispirano i millennial a riciclare\u00a0"},"content":{"rendered":"\r\n<div  class=\"custom-rich-text-block transparent\">\r\n    <div class=\"custom-rich-text spacing-top-2 spacing-bottom-2 global-container\">\r\n        <p><span style=\"color: #000000;\">Per ispirare i millennial a riciclare di pi\u00f9 e meglio, abbiamo collaborato con alcune celebrit\u00e0 per realizzare un coro infinito di bottiglie di vetro. Questa campagna \u00e8 stata ispirata dai risultati di un sondaggio europeo del 2017 commissionato da Friends of Glass insieme all&#8217;agenzia di ricerca InSites, che ha scoperto che mentre l&#8217;85% degli europei consigliava imballaggi in vetro ai propri amici e familiari, i millennial erano meno consapevoli dei suoi benefici.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">Quindi, nel nostro tentativo di raccontare la storia del riciclo del vetro, abbiamo \u201coccupato\u201d un bar a Bruxelles per diffondere il messaggio in modo memorabile. Le nostre &#8220;bottiglie cantanti&#8221; sono state al centro della scena, sorprendendo i clienti del bar e invitandoli in un viaggio musicale attraverso i decenni.\u00a0<\/span><\/p>\n\r\n            <\/div>\r\n<\/div>\n\n\r\n\r\n<div  class=\"custom-media-block background-green\">\r\n    <div class=\"spacing-top-3 spacing-bottom-3 global-container-wide\">\r\n                    <h2 class=\"section-title\" >Guarda il video <\/h2>\r\n        \r\n        <p class=\"section-description\" >La band danese The Bottle Boys ha collaborato con uno dei rapper e comici di maggior successo del Regno Unito, Ben Bailey Smith, alias Doc Brown, per realizzare una serie di cover di successi iconici dell\u2019ultimo secolo (1910-2000). Hanno riportato in vita artisti del calibro di Louis Armstrong, Fats Domino, Petula Clark, Kool and the Gang e Peter Bjorn e John, per un mashup che mette in risalto le diverse vite del vetro e i suoi benefici. <\/p>\r\n\r\n                    <div class=\"video\">\r\n                <iframe loading=\"lazy\" title=\"Singing Bottle Pranks Bar Customers, with rapper Doc Brown and The Bottle Boys\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gMREM7YwaUE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>            <\/div>\r\n                <div class=\"social-media-posts\">\r\n            <div class=\"swiper\">\r\n                <div class=\"swiper-wrapper\">\r\n                                     <\/div>\r\n\r\n            <\/div>\r\n\r\n\r\n        <\/div>\r\n    <\/div>\r\n    <svg width=\"1438\" height=\"383\" viewBox=\"0 0 1438 383\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M-2 383V26.5311C702.552 206.942 1251.56 84.0151 1438 0V383H-2Z\" fill=\"white\" fill-opacity=\"0.2\"\/>\n<\/svg><\/div>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":325,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-335","campaigns","type-campaigns","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le bottiglie di vetro &quot;cantano&quot; e ispirano i millennial a riciclare\u00a0 - Friends of Glass IT<\/title>\n<meta name=\"description\" content=\"Scopri come abbiamo collaborato con le celebrit\u00e0 per ispirare i millennial a riciclare il vetro, attraverso il potere della musica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/friendsofglass.com\/it\/agisci\/campagne\/la-bottiglia-canterina\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le bottiglie di vetro &quot;cantano&quot; e ispirano i millennial a riciclare\u00a0 - Friends of Glass IT\" \/>\n<meta property=\"og:description\" content=\"Scopri come abbiamo collaborato con le celebrit\u00e0 per ispirare i millennial a riciclare il vetro, attraverso il potere della musica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/friendsofglass.com\/it\/agisci\/campagne\/la-bottiglia-canterina\/\" \/>\n<meta property=\"og:site_name\" content=\"Friends of Glass IT\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-11T12:55:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/friendsofglass.com\/it\/wp-content\/uploads\/sites\/8\/2024\/07\/bottle-boys-post-2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"556\" \/>\n\t<meta property=\"og:image:height\" content=\"317\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/friendsofglass.com\/it\/agisci\/campagne\/la-bottiglia-canterina\/\",\"url\":\"https:\/\/friendsofglass.com\/it\/agisci\/campagne\/la-bottiglia-canterina\/\",\"name\":\"Le bottiglie di vetro \\\"cantano\\\" e ispirano i millennial a riciclare\u00a0 - Friends of Glass IT\",\"isPartOf\":{\"@id\":\"https:\/\/friendsofglass.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/friendsofglass.com\/it\/agisci\/campagne\/la-bottiglia-canterina\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/friendsofglass.com\/it\/agisci\/campagne\/la-bottiglia-canterina\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/friendsofglass.com\/it\/wp-content\/uploads\/sites\/8\/2024\/07\/bottle-boys-post-2-1.png\",\"datePublished\":\"2024-07-17T14:26:25+00:00\",\"dateModified\":\"2024-10-11T12:55:28+00:00\",\"description\":\"Scopri come abbiamo collaborato con le celebrit\u00e0 per ispirare i millennial a riciclare il vetro, attraverso il potere della musica.\",\"breadcrumb\":{\"@id\":\"https:\/\/friendsofglass.com\/it\/agisci\/campagne\/la-bottiglia-canterina\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/friendsofglass.com\/it\/agisci\/campagne\/la-bottiglia-canterina\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/friendsofglass.com\/it\/agisci\/campagne\/la-bottiglia-canterina\/#primaryimage\",\"url\":\"https:\/\/friendsofglass.com\/it\/wp-content\/uploads\/sites\/8\/2024\/07\/bottle-boys-post-2-1.png\",\"contentUrl\":\"https:\/\/friendsofglass.com\/it\/wp-content\/uploads\/sites\/8\/2024\/07\/bottle-boys-post-2-1.png\",\"width\":556,\"height\":317},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/friendsofglass.com\/it\/agisci\/campagne\/la-bottiglia-canterina\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/friendsofglass.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le bottiglie di vetro &#8220;cantano&#8221; 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