{"id":131,"date":"2017-09-20T13:40:17","date_gmt":"2017-09-20T13:40:17","guid":{"rendered":"https:\/\/www.friendsofglass.com\/it\/ecology-it\/il-vetro-ci-canta-le-sue-qualita\/1"},"modified":"2024-08-23T23:25:48","modified_gmt":"2024-08-23T23:25:48","slug":"il-vetro-ci-canta-le-sue-qualita","status":"publish","type":"post","link":"https:\/\/friendsofglass.com\/it\/storie\/il-vetro-ci-canta-le-sue-qualita\/","title":{"rendered":"Il vetro ci canta le sue qualit\u00e0"},"content":{"rendered":"\r\n<div  class=\"custom-rich-text-block transparent\">\r\n    <div class=\"custom-rich-text spacing-top-2 spacing-bottom-2 global-container\">\r\n        <p>La band danese <em>The Bottle Boys <\/em>ed il famoso rapper inglese <em>Doc Brown <\/em>hanno messo in musica le infinite qualit\u00e0 del vetro e, in un bar di Bruxelles, hanno coinvolto i clienti nel loro revival di hit internazionali. E\u2019 cos\u00ec che <strong><em>Friends of Glass<\/em><\/strong> ha dato il via alla campagna <strong>Endless Chrous <\/strong>per condividere la storia della riciclabilit\u00e0 e della sostenibilit\u00e0 del vetro in maniera avvincente, istruttiva ed ironica.<\/p>\n<p>Ancora una volta, la community europea ha cercato di trasmettere in maniera assolutamente originale le particolari qualit\u00e0 ambientali del packaging in vetro. Il vetro infatti ha infinite vite e pu\u00f2 essere riciclato all\u2019infinito in nuove bottiglie e barattoli. Questo vuol dire nessuno spreco, minore quantit\u00e0 di materie prime ed energia utilizzate e meno inquinamento. Il vetro, inoltre, rappresenta anche la miglior scelta per la salute dei consumatori e per la conservazione del gusto di alimenti e bevande.<\/p>\n<p>La band danese ed il rapper inglese hanno riproposto famose cover ed hit musicali degli ultimi 100 anni e hanno realizzato un simpatico e divertente <em>mashup <\/em>che racconta le diverse vite del vetro ed i suoi benefici dal punto di vista della sostenibilit\u00e0. Le \u201cbottiglie cantanti\u201d hanno letteralmente animato gli avventori del bar e li hanno coinvolti nel revival musicale che attraversa i decenni.<\/p>\n<p>[<a href=\"http:\/\/bit.ly\/2gn5XJr\">Link video Endless Chorus<\/a>]<\/p>\n<p>Ma perch\u00e9 ricorrere a modalit\u00e0 tanto particolari per parlare delle qualit\u00e0 del vetro? Le motivazioni stanno proprio nei risultati di una recente indagine commissionata da <strong><em>Friends of Glass <\/em><\/strong>e condotta da InSites che ha rivelato che, sebbene nel complesso l\u201985% degli europei raccomanderebbe il vetro come packaging ad amici e familiari, i millennials sono meno consapevoli dei vantaggi derivanti dall\u2019imballaggio in vetro.<\/p>\n<p>Insomma, che ne dite di unirvi tutti al coro delle \u201cbottiglie cantanti\u201d e cantare insieme a loro delle vite infinite del vetro? Seguite la community di <strong><em>Friends of Glass <\/em><\/strong>su <a href=\"https:\/\/www.facebook.com\/friendsofglassitalia\/?ref=aymt_homepage_panel\">Facebook<\/a> e <a href=\"https:\/\/twitter.com\/FriendsGlassIT\">Twitter<\/a> per avere maggiori informazioni sulla campagna.<\/p>\n<p><strong>Scegli il vetro. Ricicla il vetro. Ama il vetro! <\/strong><\/p>\n\r\n            <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>I millennials incoraggiati a riciclare il vetro a suon di musica. Al via la campagna Endless Chorus<\/p>\n","protected":false},"author":1,"featured_media":566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[44,12,45],"class_list":["post-131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environment","tag-friends-of-glass","tag-riciclo","tag-veto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Il vetro ci canta le sue qualit\u00e0 - Friends of Glass IT<\/title>\n<meta name=\"description\" content=\"I millennials incoraggiati a riciclare il vetro a suon di musica. 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