{"id":930,"date":"2025-05-14T15:27:31","date_gmt":"2025-05-14T15:27:31","guid":{"rendered":"https:\/\/friendsofglass.com\/uk\/?p=930"},"modified":"2025-05-14T15:29:57","modified_gmt":"2025-05-14T15:29:57","slug":"purdy-figg-prove-circular-systems-are-popular","status":"publish","type":"post","link":"https:\/\/friendsofglass.com\/uk\/stories\/purdy-figg-prove-circular-systems-are-popular\/","title":{"rendered":"Purdy &amp; Figg prove circular systems are popular"},"content":{"rendered":"\r\n<div  class=\"custom-rich-text-block transparent\">\r\n    <div class=\"custom-rich-text spacing-top-2 spacing-bottom-2 global-container\">\r\n        <p class=\"\" data-start=\"121\" data-end=\"395\"><strong>Purdy &amp; Figg started with a simple idea: home cleaning products shouldn\u2019t come at a cost to your health or the environment.<\/strong><\/p>\n<p class=\"\" data-start=\"121\" data-end=\"395\">Founded by a nurse and a horticulturalist, the company uses essential oils and plant-based ingredients \u2013 but it\u2019s not just what\u2019s inside that matters.<\/p>\n<p class=\"\" data-start=\"397\" data-end=\"659\">From day one, Purdy &amp; Figg chose glass as their primary packaging. Not just for how it looks (though their refillable apothecary-style bottles are hard to miss), but because it fits with the way they think business should be done: less waste, more reuse.<\/p>\n<p data-start=\"397\" data-end=\"659\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-931\" src=\"https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/05\/Benefits_-_Desktop_01_800x-300x234.webp\" alt=\"\" width=\"300\" height=\"234\" srcset=\"https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/05\/Benefits_-_Desktop_01_800x-300x234.webp 300w, https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/05\/Benefits_-_Desktop_01_800x-768x600.webp 768w, https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/05\/Benefits_-_Desktop_01_800x.webp 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p data-start=\"397\" data-end=\"659\"><strong>How does it work?<\/strong><\/p>\n<p class=\"\" data-start=\"661\" data-end=\"1043\">Customers buy a starter bottle once, then top it up using concentrated refills \u2013 cutting plastic, cutting carbon, and cutting clutter. By posting small glass refill vials through the letterbox, they\u2019ve made low-waste living easy and attractive. One tiny vial mixed with water makes a full bottle of cleaning spray \u2013 and saves another single-use plastic bottle from going in the bin.<\/p>\n<p data-start=\"661\" data-end=\"1043\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-932\" src=\"https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/05\/Benefits_-_Desktop_03_a11fb5a2-85cb-42a6-8175-0b47b613438a_800x-300x234.webp\" alt=\"\" width=\"300\" height=\"234\" srcset=\"https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/05\/Benefits_-_Desktop_03_a11fb5a2-85cb-42a6-8175-0b47b613438a_800x-300x234.webp 300w, https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/05\/Benefits_-_Desktop_03_a11fb5a2-85cb-42a6-8175-0b47b613438a_800x-768x600.webp 768w, https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/05\/Benefits_-_Desktop_03_a11fb5a2-85cb-42a6-8175-0b47b613438a_800x.webp 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"\" data-start=\"1045\" data-end=\"1275\">It\u2019s a simple model, but it works, and with tens of thousands of customers already on board, it shows that reuse doesn\u2019t have to be complicated. It just needs the right system \u2013 and a bit of determination to do things differently.<\/p>\n<p class=\"\" data-start=\"1277\" data-end=\"1428\">By sticking with glass, Purdy &amp; Figg are proving that circular systems aren\u2019t just possible \u2013 they\u2019re popular. That\u2019s why they\u2019re a Glass Champion.<\/p>\n<p>&#8212;<\/p>\n<p><em>The\u00a0Glass Champions campaign shines a spotlight on the brands, retailers, and independent groups that choose glass as their primary packaging. Discover other brands setting container standards\u00a0high in food, drink, cosmetics, and beyond. <a href=\"https:\/\/friendsofglass.com\/uk\/take-action\/campaigns\/glass-champions\/\">Read more.<\/a><\/em><\/p>\n\r\n            <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cleaning that&#8217;s kinder to your home and the planet&#8230;<\/p>\n","protected":false},"author":19,"featured_media":934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"categories":[11,10,1],"tags":[],"class_list":["post-930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environment","category-taste","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Purdy &amp; Figg prove circular systems are popular - Friends of Glass UK<\/title>\n<meta name=\"description\" content=\"Cleaning that&#039;s kinder to your home and the planet...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/friendsofglass.com\/uk\/stories\/purdy-figg-prove-circular-systems-are-popular\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purdy &amp; 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