In a world overflowing with packaging waste, UpCircle Beauty stands out—not just for their ethical skincare, but for their bold commitment to doing things differently. From their ingredient choices to their packaging, everything they create is driven by a simple, powerful ethos: reuse, repurpose, and reimagine.
UpCircle began with one innovative idea: turning used coffee grounds into high-performing skincare. That same mindset extends to their packaging choices. Where many brands default to plastic, UpCircle champions glass—choosing it not only for its sustainability, but for its safety and purity. Glass is inert and non-reactive, meaning it won’t leach chemicals or compromise the integrity of the natural formulas inside. For a brand built on clean, skin-friendly ingredients, this matters.
A large portion of UpCircle’s product range comes in glass, reflecting their genuine commitment to circularity. Their bestselling Face Moisturiser with Argan Powder is a prime example. Housed in a simple amber glass jar with a minimalist design, it’s made to be reused. Customers are actively encouraged to send their empties back for refills—a service UpCircle proudly offers as part of their closed-loop approach.
The brand’s Cleansing Face Balm with Apricot Powder also comes in glass, and like many of their products, it’s designed to be both practical and beautiful. With aluminium lids and clear, no-fuss labelling, their packaging feels thoughtful and considered—no gimmicks, just function and transparency.
UpCircle doesn’t stop at glass. They carefully design every element of their packaging to minimise impact—from using recyclable cardboard tubes and paper-based tape to offering plastic-free refill options. But it’s their glass jars and bottles that speak loudest: a deliberate and confident choice to move away from single-use culture, without compromising on quality or performance.
What makes UpCircle particularly compelling as a Glass Champion is that they don’t just use glass—they use it with purpose. Their packaging reflects their values: sustainable, refillable, and endlessly reusable. It’s not just about looking good on a bathroom shelf (though it certainly does) but about challenging the industry to think differently.
In a beauty market often dominated by excess, UpCircle is a brand that cuts through—with ethics, style, and substance. Their choice of glass packaging is just one more reason they deserve a place among the Glass Champions.
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The Glass Champions campaign shines a spotlight on the brands, retailers, and independent groups that choose glass as their primary packaging. Discover other brands setting container standards high in food, drink, cosmetics, and beyond. Read more.
