What we do
Friends of Glass is a community that supports everything to do with glass packaging as part of a move towards living a more intentional lifestyle that starts with our everyday choices. We believe glass is healthy, safe and sustainable due to its recyclability. That’s why iconic perfumes, everyday food and drinks, and artisanal producers have all built their brands on the timeless appeal of glass.
We raise awareness
From fresher flavours to endlessly recyclable packaging, we work to promote the benefits of glass to people and brands across Europe.
Explore Stories
We empower action
Glass packaging is widely collected and recycled across Europe, but there’s still work to be done. Through sharing tips, tricks and easy-to-read information, we encourage more and better recycling as part of a sustainable lifestyle.
Take Action
We campaign
Together with individuals, organisations, and companies who share our mission, we create campaigns and initiatives to make glass the go-to choice for those who want more healthy, safe and circular packaging options.
Support Our CampaignsOur story
Glass. It’s an everyday material, found in every store and household. It’s also a packaging material that’s good for us, as part of a more intentional lifestyle.
How it all began
For thousands of years, glass has been a touchpoint of celebration, commerce, culture and science – and it continues to evolve. Created by the members of FEVE (the European Container Glass Federation), we launched Friends of Glass in 2008 to encourage more people to promote, enjoy and recycle products in glass.
Learn about FEVE
Today, Friends of Glass reaches 10M people each year
Through school outreach programmes, beach clean-up missions, pop-up retail activations and award-winning awareness campaigns, we’ve spent the last 15 years bringing the stories of glass to life.
Advocating for glass packaging
Together with our members and partners, we work on consumer-facing campaigns and brand collaborations to promote the environmental, health and safety benefits of glass packaging.
Where we work
Friends of Glass operates in numerous countries, in Europe and beyond.
- Austria
- Italy
- Slovakia
- Croatia
- Poland
- Turkey
- Czech Republic
- Portugal
- United Kingdom
- France
- Spain
- United States
- Germany
- Switzerland
- and beyond…