Purdy & Figg started with a simple idea: home cleaning products shouldn’t come at a cost to your health or the environment.
Founded by a nurse and a horticulturalist, the company uses essential oils and plant-based ingredients – but it’s not just what’s inside that matters.
From day one, Purdy & Figg chose glass as their primary packaging. Not just for how it looks (though their refillable apothecary-style bottles are hard to miss), but because it fits with the way they think business should be done: less waste, more reuse.
How does it work?
Customers buy a starter bottle once, then top it up using concentrated refills – cutting plastic, cutting carbon, and cutting clutter. By posting small glass refill vials through the letterbox, they’ve made low-waste living easy and attractive. One tiny vial mixed with water makes a full bottle of cleaning spray – and saves another single-use plastic bottle from going in the bin.
It’s a simple model, but it works, and with tens of thousands of customers already on board, it shows that reuse doesn’t have to be complicated. It just needs the right system – and a bit of determination to do things differently.
By sticking with glass, Purdy & Figg are proving that circular systems aren’t just possible – they’re popular. That’s why they’re a Glass Champion.
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The Glass Champions campaign shines a spotlight on the brands, retailers, and independent groups that choose glass as their primary packaging. Discover other brands setting container standards high in food, drink, cosmetics, and beyond. Read more.
