Most toothpaste tubes end up in landfill. They’re typically made from a mix of plastic and foil, which can’t be easily recycled at home. Life Supplies set out to change that. Their toothpaste comes in a refillable glass jar, designed to be used again and again – cutting out single-use packaging and helping reduce waste at home.
It’s more than just a swap in materials. This is the world’s first zero-waste toothpaste – combining a clean, effective formula with packaging that stays in circulation. The glass jar protects the product inside, doesn’t leach chemicals, and can be recycled endlessly if needed.
Once the jar is empty, you can simply refill it with a concentrated toothpaste refill designed to fit perfectly. This approach drastically reduces the amount of packaging you need to buy and throw away, and because the refills are smaller and lighter, they also help cut down on transport emissions – making the whole process more sustainable from start to finish.
Why glass makes sense
Glass is one of the only packaging materials that can be reused or recycled without loss of quality. It keeps products fresh, is free from microplastics, and fits naturally into refill systems – making it the obvious choice for a product you use every day.
For Life Supplies, toothpaste is just the start – but it’s proof that small changes in packaging can make a big difference.
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The Glass Champions campaign shines a spotlight on the brands, retailers, and independent groups that choose glass as their primary packaging. Discover other brands setting container standards high in food, drink, cosmetics, and beyond. Read more.
