In the UK, squash is a staple of family life – a simple drink that generations have grown up with. But not all fruit squash is created equal.
Among the brands championing quality ingredients, authentic flavour and responsible packaging, Rocks Drinks stands out. Their fruit squashes don’t just taste great – they represent the very best of what drinks in glass bottles can offer.
Rocks Drinks is a perfect example of how great beverages and great packaging go hand in hand.
A British fruit squash with authentic roots
Founded in 1981 by Hugh Rock, Rocks Drinks set out to do things differently.
The goal was clear: make soft drinks the way they should be made — using real fruit, natural sugar and water.
Today that philosophy remains at the heart of the brand. Rocks fruit squashes are made using whole fruit that is literally “squished” to release natural flavour, combined with natural cane sugar and Devonshire spring water.
Why glass bottles matter for soft drinks
Glass packaging plays an important role in preserving the quality and sustainability of premium drinks like Rocks squash. Here’s why glass bottles are the ideal packaging choice for soft drinks.
Purity of taste
Glass is inert and non-porous, meaning it does not interact with the drink inside. This protects the natural fruit flavours and ensures the taste remains exactly as intended.
Sustainable and infinitely recyclable
Glass is 100% recyclable and can be recycled endlessly without losing quality, making it one of the most environmentally friendly packaging materials available.
A premium drinking experience
Drinks packaged in glass instantly communicate quality. A glass bottle reinforces the craft and authenticity behind the product inside.
For a brand built on real ingredients and traditional drink-making, glass packaging perfectly complements the product.
Rocks Drinks: A Glass Champion
In a market where many soft drinks rely on artificial ingredients and plastic packaging, Rocks Drinks offers something refreshingly different.
Their fruit squash:
- Uses simple, natural ingredients
- Celebrates traditional drink-making
- Is packaged in recyclable glass bottles
By combining real fruit, honest recipes and sustainable glass packaging, Rocks Drinks shows how soft drinks can be both delicious and environmentally responsible.
That makes Rocks squash more than just a refreshing drink — it’s a true glass champion.
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The Glass Champions campaign shines a spotlight on the brands, retailers, and independent groups that choose glass as their primary packaging. Discover other brands setting container standards high in food, drink, cosmetics, and beyond. Read more.
