When you open a jar of Fearne & Rosie jam, you get more than just fruit on toast. This is jam made with families in mind: packed with 70% fruit, with 40% less sugar than standard jams, and with no concentrates or hidden additives. It’s a recipe built to be healthier without losing the joy of a proper spoonful. Switching to Fearne & Rosie could even save a family of four over 800 sugar cubes a year – a small swap that makes a big difference.
That same mindset runs through everything they do. From choosing surplus and “wonky” fruit where possible, to supporting charities like FareShare and BBC Children in Need, Fearne & Rosie are proving that a simple kitchen staple can carry real impact. They’re also proud to be a certified B Corp, holding themselves accountable to people, planet and profit in equal measure.
It’s no surprise, then, that their jams come in glass jars. Just as their recipes are about keeping things natural and free from “nasties,” glass is the purest way to package food. It’s completely inert – nothing sneaks into the jam except the flavour of real fruit. And because their recipes use less sugar and no preservatives, protecting freshness is essential. Glass keeps every spoonful tasting just as it should.
Glass also fits their belief in responsibility beyond the kitchen table. Fearne & Rosie’s jars are made with 50% recycled content and are endlessly recyclable themselves. The boxes and inserts used for delivery are double layered with 70% recycled content, avoiding plastic where possible. Many customers wash them out and reuse them – for homemade chutneys, storing herbs, or simply as a sturdy container in the cupboard. It’s packaging that works as hard as the jam inside.
Fearne & Rosie Jam shows how the smallest of choices – swapping out sugary spreads for one with more fruit, or choosing products in endlessly recyclable glass – can add up to something bigger. For them, it’s never just about jam. It’s about healthier families, less waste, and food made with genuine care.
That’s why we’re proud to call Fearne & Rosie a Glass Champion – proof that good food deserves good packaging.
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The Glass Champions campaign shines a spotlight on the brands, retailers, and independent groups that choose glass as their primary packaging. Discover other brands setting container standards high in food, drink, cosmetics, and beyond. Read more.
