bottle-boys-post-2-1-300x171
Campaign

“Singing” glass bottles inspire millennials to recycle 

1 min

international-year-glass-banner-300x167
Campaign

Join us in celebrating the International Year of Glass 

1 min

472311651_1719437225588828_3956647991128702545_n-e1757425301570-300x177

UNROOTED Drinks: Small shots with a big impact

Functional shots in glass, supporting health, communities and the planet…

2 min

every-last-bottle-300x167
Campaign

On the way to a better planet, every last bottle counts 

2 min

About Friends of Glass

Friends of Glass is a community which supports everything about glass packaging and helps you include glass in your lifestyle.

Learn more about us

Why Glass?

Learn why we love glass, and why we’re dedicated to promoting its numerous benefits to people all over the world.

Learn more about why

Take Action

Join a growing community of people who care about a better planet and a healthier lifestyle.

Discover more

Stories

Hear stories from the community, and discover all the reasons why glass is better for us, and better for the planet.

Learn more

UNROOTED Drinks started with a simple idea: great ingredients deserve thoughtful treatment. The baobab fruit, packed with fibre and vitamin C, forms the base of their functional shots, delivering flavour and nutrition in every 60ml glass bottle.

But the brand’s thinking goes beyond what’s inside. It stretches to the bottle itself, the communities that grow the ingredients, and the footprint each product leaves behind…

Every bottle sold supports tree planting and education in southern Africa, creating a tangible impact without compromising taste or quality.

That purpose extends to packaging. Glass is the obvious choice. Unlike other materials, it is chemically inert, it protects the drink from chemical leaching while preserving the sharp, natural flavours of baobab. It is also endlessly recyclable, keeping resources in use rather than in landfill.

Unrooted’s range, from Mighty Ginger to Super Greens, proves that functional, clean-label drinks can be powerful, convenient, and responsible. Each shot is vegan, caffeine-free, and designed for daily life, showing that small, considered choices, like using glass, can make a real difference.

For Unrooted, sustainability is not a tagline. It is part of the product’s DNA.

As  Amber Numamoto, Head of Operations and Sustainability, explains:

“At UNROOTED, sustainability isn’t just a strategy for us, it’s our purpose. So, choosing glass was never about ticking a box; it’s about using a material that’s endlessly recyclable, non-toxic and one that helps us maintain a long shelf life creating less wastage through our entire supply chain. Glass protects the integrity of our products and mirrors the values we hold at UNROOTED.”

At UNROOTED, every bottle, every ingredient, and every decision reflects a brand that values quality, impact, and longevity. That is why they are a true Glass Champion, demonstrating that great drinks and smarter choices can go hand in hand.

The Glass Champions campaign shines a spotlight on the brands, retailers, and independent groups that choose glass as their primary packaging. Discover other brands setting container standards high in food, drink, cosmetics, and beyond. Read more.

Related posts

View all articles
experience-banner-300x167

Recreate the look: lace jars for wedding drinks

Having an autumn wedding? Why not incorporate this lace jar look for your reception drinks.

1 min

486354367_1074342944733442_6802681888933840600_n-300x200

UpCircle – skincare brand built on circular principles and repurposed ingredients

In a world overflowing with packaging waste, UpCircle Beauty are committed to doing things differently…

2 min

Screenshot-2025-04-16-113456-e1744800274548-300x122

Two Drifters, the UK’s most sustainable rum

When it comes to making great rum, the team at Two Drifters believe it should taste good and do good too…

3 min

belu_water_2-300x200

Belu: Bottling purpose, not just water

The UK-based social enterprise supplying mineral water, filtration systems, tonics and mixers…

2 min

Discover how you can make an impact

From how we live at home to how we show up for the planet, our everyday choices can be the starting point for a more sustainable future.

Take action now