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Campaign

“Singing” glass bottles inspire millennials to recycle 

1 min

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5 Ways To Use Glass For Your Halloween Decorations At Home

With Halloween right around the bend, we’d like to share 5 ways to use glass around the house for your decorations. Nifty, crafty, and sometimes outright spine-chilling, these ideas will leave your house ready for the big day – the 31st of October!

2 min

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Campaign

Join us in celebrating the International Year of Glass 

1 min

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5 ways you can help close the glass loop

We all have a part to play in building a more sustainable world, starting with how we shop, all the way down to how we get rid of our rubbish. This summer, organisations involved in all stages of the glass collection and recycling value chain have launched Close the Glass Loop – a major glass recycling action plan for Europe.

3 min

About Friends of Glass

Friends of Glass is a community that supports all things glass packaging, as part of a more intentional lifestyle that starts with our everyday choices.

Learn more about us

Why Glass?

Learn why we love glass, and why we’re dedicated to promoting its numerous benefits to people all over the world.

Learn more about why

Take Action

Join a growing community of people who care about a better planet and a healthier lifestyle.

Discover more

Stories

Hear stories from the community, and discover all the reasons why choosing glass is better for us, as part of a more intentional lifestyle.

Learn more

We’re here to celebrate glass, in all its forms.

What we do

Friends of Glass is a community that supports everything to do with glass packaging as part of a move towards living a more intentional lifestyle that starts with our everyday choices. We believe glass is healthy, safe and sustainable due to its recyclability. That’s why iconic perfumes, everyday food and drinks, and artisanal producers have all built their brands on the timeless appeal of glass.

Our story

Glass. It’s an everyday material, found in every store and household. It’s also a packaging material that’s good for us, as part of a more intentional lifestyle.

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Advocating for glass packaging

Together with our members and partners, we work on consumer-facing campaigns and brand collaborations to promote the environmental, health and safety benefits of glass packaging.

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Where we work

Friends of Glass operates in numerous countries, in Europe and beyond.

  • Austria
  • Italy
  • Slovakia
  • Croatia
  • Poland
  • Turkey
  • Czech Republic
  • Portugal
  • United Kingdom
  • France
  • Spain
  • United States
  • Germany
  • Switzerland
  • and beyond…

Contact us

Meet the team behind Friends of Glass – bringing together a network of national teams from 14+ countries.

Media inquiries

For Friends of Glass press and media inquiries, please contact: 

Michael Delle Selve 

Head of Marketing and Communication, FEVE 

By email (m.delleselve@feve.org) or calling +32 2 536 00 82 

Corporate partnerships

Every year, Friends of Glass reaches an average of 10 million people through digital campaigns, press coverage and outreach activities across Europe. We work with brands and retailers, schools, municipal authorities, hotels and hospitality venues, media and trade show partners – and many more. 

Interested in partnering with us to support more and better glass recycling, or to bring the health benefits of glass packaging to life for new audiences? Let’s start a conversation! 

Country Teams

Austria

Martina Kitzweger (martina.kitzweger@vetropack.com) 
+43 2757 75410 

Croatia

Maja Starček (maja.starcek@vetropack.com) 
+41 44 863 34 34

Czech Republic

Simone Koch (simone.koch@vetropack.com) 
+41 44 863 34 34

France

Françoise Gandon (francoise.gandon@institutduverre.fr)  
+33 (0)1 42 65 96 54

Germany

Dorothée Richardt (richardt@bvglas.de)  
+49 (0)211/ 902278 – 25

Italy

Laura Fagotti (assovetro@assovetro.it) 
+39 6 48 71 130

Poland

Barbara Macialczyk (Barbara.macialczyk@ardaghgroup.com) 
+48 667 608 677

Portugal

Beatriz Freitas (aive@aive.pt) 
(+351) 21 354 98 10

Slovakia

Regína Bělohoubková (regina.belohoubkova@vetropack.com)
+420 518 733 224