bottle-boys-post-2-1-300x171
campaign

“Singing” glass bottles inspire millennials to recycle 

1 min

experience-banner-300x167

5 Ways To Use Glass For Your Halloween Decorations At Home

With Halloween right around the bend, we’d like to share 5 ways to use glass around the house for your decorations. Nifty, crafty, and sometimes outright spine-chilling, these ideas will leave your house ready for the big day – the 31st of October!

2 min

international-year-glass-banner-300x167
campaign

Join us in celebrating the International Year of Glass 

Despite its endless qualities, not all glass varieties can be collected in your household recycling.

1 min

5-ways-you-can-help-close-the-glass-loop-e1725898153863-300x151

5 ways you can help close the glass loop

We all have a part to play in building a more sustainable world, starting with how we shop, all the way down to how we get rid of our rubbish. This summer, organisations involved in all stages of the glass collection and recycling value chain have launched Close the Glass Loop – a major glass recycling action plan for Europe.

3 min

About Friends of Glass

Friends of Glass is a community that supports all things glass packaging, as part of a more intentional lifestyle that starts with our everyday choices.

Learn more about us

Why Glass?

Learn why we love glass, and why we’re dedicated to promoting its numerous benefits to people all over the world.

Learn more about why

Take Action

Join a growing community of people who care about a better planet and a healthier lifestyle.

Discover more

Stories

Hear stories from the community, and discover all the reasons why choosing glass is better for us, as part of a more intentional lifestyle.

Learn more

When it comes to packaging for beauty, fragrance and medical products, 3 in 4 Europeans would opt for products in glass flacons over any other packaging material.

A Friends of Glass survey of 2,030 European millennials found that the vast majority (91%) have become more conscious of their own consumer impact on the environment over the last 12 months. Crucially, glass is clearly seen as the best packaging material for beauty, fragrance and medical products, with over 3 in 4 consumers preferring it over any other packaging materials.

This comes down to its environmental friendliness, its health benefits by not leaching chemicals into the contents and its ability to preserve quality and scent of contents better.

Conducted via InSites, the 2018 survey covers 5 European countries – France, Germany, the United Kingdom, Italy and Spain – and provides insights on consumer perceptions of glass flaconnage packaging for beauty, cosmetics and pharmaceuticals.

Overwhelmingly, consumers find glass to be the safest packaging, the best at preserving the quality and scent of perfumes of cream fragrances, as well as giving the most premium feel to the product. Perfumes top the list of likely products to be bought in glass, while 1 in 2 consumers also state they want to see perfumes and creams / skincare products packaged more in glass.

Overall the vast majority of consumers aged 18-34 (91%) claim to have become more conscious of their impact on the environment as consumers. When it comes to general packaging, glass is seen as the most recyclable and ocean friendly (with 69% ranking it first compared to plastic/PET and metal), while it also viewed as the most likely to be recycled. When it comes to perfumes, beauty products and pharmaceuticals, over 7 in 10 consumers recognise that their glass packaging can be recycled together with household glass bottles and jars.

Consumers know glass is the best option, however to drive purchases of products in glass wider availability is needed (brands still come first) as well as targeting information to the actual decision moment and countering the price gap (perception).

 

For further results including a breakdown by country, please download our official release of the report here.

Related posts

View all articles

Discover how you can make an impact

From how we live at home to how we show up for the planet, our everyday choices can be the starting point for a more sustainable future.

Take action now