Did you know that glass can be recycled again and again?
We told customers in European supermarkets about the recycling and safety capabilities of glass – and we let the bottles do the talking.
As glass is made from natural materials found in nature and is widely and effectively recycled across Europe, it can be recycled, reshaped and redesigned into new bottles and jars – over and over again. With such a long existence, it’s no wonder that glass has so many stories to tell. So what better way to do this than with a “talking” bottle?
Check the videos here
In 2016, we rigged up supermarkets across Europe with cameras and talking bottles, voiced live by well-known personalities who proudly declared being Friends of Glass – from Sally Phillip’s dry wit in the UK, Christophe Beaugrand’s charm in France and Diego Abatantuono’s unique tone in Italy.
