Europe’s favourite foods have been lovingly stored, packaged and sold in glass for centuries. Why? Because glass doesn’t just preserve flavour – it elevates it. Unlike other materials, glass keeps every flavour fresh, every colour vibrant, and every tradition alive – turning simple ingredients into a feast that’s worthy of the table. From tangy pickles to sun-soaked roasted tomatoes and peppers, open a jar, and you’re not just tasting food; you’re tasting the place it came from.
So next time you browse the supermarket aisles, take a tour of Europe’s culinary treasures. From smoky roasted peppers and marinated anchovies to sweet jams and tangy olive oils, explore some of our regional favourites – all preserved in glass for authentic flavour every time. Ready to go from fridge to table in seconds, glass is the effortless way to elevate your meals and bring Europe’s culinary delights straight to your table.
All the flavours of Europe, preserved in glass
From sun-soaked picnic spreads to leisurely mezzes at home and the delights of a smörgåsbord, discover our favourite ways to taste Europe as it was meant to be savoured.
Why does food taste better in glass?
Glass keeps our favourite food and drinks tasting pure and the flavours fresh, without unwanted chemicals creeping in over time. It’s the only packaging material that’s both inert and endlessly recyclable into new bottles and jars, without any loss in quality. That’s why we believe that choosing and recycling more products in glass can help us to live healthier lives, while being mindful of our impact on the planet.
Discover why glass preserves the full flavour
Look in your fridge or pantry, and you’ll probably notice just how much comes in glass: yoghurts, sauces, jams and condiments. That’s because unlike other materials, glass doesn’t need any extra layers, synthetic chemicals or additives to protect what’s inside. Experience the full flavour – choose glass.
Learn moreDID YOU KNOW?
Glass is “inert”. That means that there are no chemical reactions between product and packaging.






