What’s the first thing you think of when you think of beer? For us, it’s flavour, crispness, and that fresh feeling with every sip – and nothing matches that quite like glass. But why does this age-old favourite pair so well with glass packaging?
Whether it’s a pint, an ale, or a lager, we believe it comes down to four simple, yet decisive factors:
Beer and glass – making every sip better.

Quality Ingredients: Inside and Out
Whether it’s crisp, citrusy lager you sip in the summer sun or the deep, malty ale you reach for at the pub, both are brewed with just three natural ingredients: malted barley, hops, and water. And the story is not so different with glass bottle that holds it. Made from sand, soda ash, limestone, and recycled content, glass bottles are designed to preserve your beer’s taste, just as originally intended. No tricks, or magic spells, just natural ingredients.
Unmatched freshness
You might have 99 problems, but flat beer isn’t one when you choose glass. Why? Because glass forms a natural barrier against oxygen and UV rays, both of which can spoil your brew. Glass’ airtight seal locks in the freshness and rich taste in every sip, keeping your beer as pure as the day it was bottled. And depending on the type, your beer could last years (though let’s face it, it probably won’t last past summer).
But that’s not all. With glass there’s no risk of harmful chemicals leaching into beer over time or compromising its taste.

Endless recyclability
As if preserving your beer’s pure taste and freshness wasn’t enough, glass is also recyclable. And if you’re wondering what goes on in the recycling wonderland of glass, we can spill the beans… just not the beer. Glass is endlessly recyclable, which means the bottle you recycle today could be your next cold beer tomorrow, or a perfume bottle if you’re feeling chic. As glass is made from natural materials, it can be recycled over and over again, without losing quality. This closed-loop system saves raw materials, reduces emissions, and uses less energy, making every bottle count.
Stylish design and experience that lives on
When it comes to beer in glass, one thing unmistakably stands out: the design. From Heineken’s green bottle to Corona’s light one, glass is an integral part of the experience. After all, where else would you rest that lemon peel if not on the bottle’s neck? It’s not going to hold itself.
It’s the experience and design that we associate with the beers we know and love. And these iconic designs come in a variety of colours, shapes and sizes, crafted to protect the specific beer inside and tell its unique story.
There are many reasons why beer in glass makes all the difference. For us, the list goes on. And more importantly, it lives on.
As the world evolves, with new beers appearing on the shelves, changing tastes, and a world of non-alcoholic alternatives to explore, one thing remains crystal clear: glass.
A timeless yet ever-evolving material, it will stand the test of time by continuously adapting to support a cleaner future and meet our changing needs. But even with all that is still to come, we’re certain it will continue marking the moments that matter.